Growth Reinvented – download the digital digest

In the 2020s, data and AI are at the core of most companies’ strategic goals. They will also play a key part in building business resilience against unexpected changes and instability, which may mean the difference between sinking and swimming in uncertain times.

Want to understand the possibilities of new data-enabled business models and accelerate your organization’s data and AI journey? Get started today by downloading the free digital digest of Growth Reinvented, the new book from Futurice!


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When it comes to turning data and AI into profitable revenue streams and completely new business models, there are no shortcuts.

Business literature, articles and keynote talks often claim that data and AI can “enable completely new business models” – yet they barely offer any descriptions of what these new business models could be. Similarly, executives often complain that their organizations have collected vast amounts of unique high-quality data, but remain incapable of unlocking the business value that these data assets hold.

With his new book, titled Growth Reinvented: Turn Your Data and Artificial Intelligence into Money, Dr. Mika Ruokonen addresses the “what” and the “how” at the core of these problems, and explores how data and AI can help transform business models.

This free digital digest offers you a high-level summary and introduction to the topic. Download it today to get a taste of what the book covers – we’ll also keep you posted about the availability of the book.

Download the digital digest of our new book, Growth Reinvented!

About the author


Mika Ruokonen, D.Sc. (Economics)

Mika Ruokonen is a business professional with vast experience in digital transformation, digital media, ecommerce, digital marketing and software solutions, as well as the use of artificial intelligence in business contexts.

Mika has served in several leadership positions related to strategy and business development, innovation management and business transformation, change management as well as sales and marketing. He holds a Doctor of Sciences (Economics) degree from Lappeenranta University of Technology, majoring in international marketing.

Mika is passionate about managing innovations and creativity, turning digital technologies and data into fast-growing business, and managing businesses, organizations and teams during technology disruptions.