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From the editor

And just like that, it’s already May. For this month’s issue, we’ve ventured back to our original setup with a selection of different themes.

This edition will take a look at leadership challenges after the pandemic eventually winds down. We’ll also discuss how futures thinking can be used to build resilience in a volatile world, and reflect on how business model innovation may help businesses – such as those in the industrial sector – recover. Additionally, we’ll touch upon the forgotten impact of design systems, and take a dive into customer segmentation as well as the importance of focusing on diversity and inclusion even during uncertain times.

Based on your requests, we’ve set up a dedicated sign up page for FutuConnect. If you think a friend or colleague might be interested in receiving our monthly insights, please point them this way.

As always, I hope you’ll the featured stories interesting and insightful. If you have any ideas or feedback to share about FutuConnect, we’re eager to hear from you!

Pekka Lehtinen
Editor, FutuConnect


Leadership after corona


Leadership after corona – a personal view

For years we’ve talked about disruption – how it would come for one business sector at a time, and that there would be ways to prepare for the change or even steer it. But Covid-19 has changed that outlook quite a bit and left leaders in an uncomfortable position. In this blog post, Gian Casanova discusses ways to approach and overcome the situation.

Leadership after Corona - a personal view


From bits to pieces


From bits to pieces: How design systems improve collaboration

Companies that rely on a strong visual brand presence are all about design systems these days – but the hype often neglects the fact that a design system can give us much more than consistent visual layouts and matching font sizes. When done right, it can also have a profound impact on team dynamics and interdisciplinary collaboration, Kilian Kottmeier argues.

From bites to pieces - How design systems improve collaboration
Business model innovation


Business model innovation helps industrial firms move beyond Covid-19

When traditional business models are under severe pressure, companies have to do more than just try to adapt to shifting customer needs and market conditions. In this article, Mika Ruokonen and Miika Laitila discuss how business model innovation can help.

Business Model Innovation helps industrial firms move beyond covid-19

Recommended Reading


The new world needs diverse founders


The new world needs diverse founders more than ever

With so much else going on and stealing the attention, it pays off to keep focusing on diversity and inclusion – because times like these are when their impact really shows. This story in Sifted discusses the importance of investing in inclusive decision-making during uncertain times and also features input from our very own Head of D&I Heidi Pech.

The new world needs diverse founders more than ever


Easy tools for resilient futures

Easy tools for resilient futures

In a volatile, uncertain, complex, and ambiguous world, we need the capability to innovate, look around, identify emerging opportunities, and make better long-term decisions. Proactive futures thinking gives organizations a structured way to approach these issues. This primer by Ida Rainio offers one principle and two practices to help you become resilient in a volatile world.

Easy tools for resilient futures

Know your customers with RFM


Know your customers with RFM

Segmenting your customers doesn’t have to be rocket science. Leif Arne Bakker suggests a simple and efficient way to get it done with only three data points: recency, frequency, and monetary value.

Know your customers with RFM


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