Not rendering correctly? View this email as a web page here.
Futuconnect-HERO-banner-energy-issue-June2020

From the editor

Welcome back to another edition of FutuConnect – this time with a strong focus on what’s going on and coming up in the energy sector. Fueled by new digital technologies and data, the entire sector is currently going through some of the most interesting phases of business transformation.

And there’s still a lot of ground to cover. Even with all the EU-level integration, each energy market in Europe has its unique starting point and characteristics. The articles we’ve featured in this month’s edition take a look at different ways energy companies can develop their business practices – from focusing on the customer, to making their data work for them.

This month we’re also sharing a digital sales special. This comes in the form of a new report on the impact of Covid-19 on consumer behavior and companies’ sales, as well as ways to recover after the crisis, from the experts at Columbia Road, a Futurice family company. Regardless of whether your core business is in the energy domain or elsewhere, take a look to understand the trends and thinking that guide consumers today.

Pekka Lehtinen
Editor, FutuConnect

🦄

Cleaner energy production requires automated and AI-augmented energy management

 

Cleaner energy production requires automated and AI-augmented energy management

In a fast-changing energy market, intermittent renewable energy sources like wind and solar are on the rise. Automation and Artificial Intelligence will play an important part in keeping the evolution stable and helping companies leverage the various opportunities available in the market.

Read more on Cleaner energy production
Why customer-centricity is key to succeeding in the energy business

 

Why customer-centricity is key to succeeding in the energy business

The European energy sector is going through radical changes as new technologies enable new service offerings and business models. Power companies – especially established, incumbent ones – will need to bring the customer front and center to retain and build their customer bases in the future.

Read more on Why customer-centricity is key to succeeding in the energy business
Enabling the future of demand response at scale

 

Enabling the future of demand response at scale

Within the energy sector, some of the most impactful new developments in the next five or ten years will revolve around demand response. The idea has been floating around for some time, but harnessing it at scale has been bottlenecked by legacy grid infrastructure and limited storage options. Thanks to recent advances, this is about to change.

Read more on Enabling the future of demand response at scale

 Case Fortum Apollo: Better planning of hydropower production


Case Fortum Apollo: Better planning of hydropower production with improved visibility into optimization results

Recently, our client Fortum began using a new model to optimize and plan the production of hydropower. The sheer volume of data involved in this endeavor required an all-new way to visualize and present information to the end user – something we were excited to co-create together with Fortum.

Read more on Case Fortum Apollo

Recommended Reading

EXTERNAL ARTICLE OF THE MONTH

Global Energy Review 2020

 

IEA Global Energy Review 2020

Due to the circumstances we live in, the International Energy Agency has broadened the scope of the 2020 edition of its annual Global Energy Review to also cover how the Covid-19 crisis has impacted global energy demand and CO2 emissions.

Read more on Global energy review 2020

 

DIGITAL SALES SPECIAL

How did covid-19 change consumer behaviour?

 

How did Covid-19 change consumer behavior?

Earlier this month, the digital sales and marketing experts at Columbia Road, a Futurice subsidiary, released the results of a study that aims to help understand the impact that the Covid-19 pandemic has had on consumer behavior and how it has affected companies’ sales, and suggest ways to recover after the crisis.

The fine folks at Columbia Road – or Roadies, as they’re also known – have summarized their key findings in two blog posts. The first one focuses on the effects of the pandemic, and the second part proposes concrete action points for companies to adjust their digital sales and marketing efforts to cope and bounce back. A full study report is also available for download.

 

Get in touch with us!

Have a project you'd like to talk to us about? Get in touch!