Futu Connect is our semi-regular roundup of all things Futurice. Here is another edition of fresh news and views from us.
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Hi there,
Just like that, the first month of the new decade is already over! Only 119 more to go until the 2030s. Here's this month's selection of content from Futurice to help you get up to speed.
We've just released a point-of-view paper that takes a look at the challenges that companies in the industrial sector face today. As rapid changes create tumult within the sector, our paper focuses on how to navigate and play them for the best results. Next in line is an interview with our Innovation Director Yannick Engel on the topic of data in the automotive business and how to turn it into profitable revenue. Also read about how our Lean Brand Creation methodology enabled us to co-create a visual brand with Halebop. And last but not least, do check out our two-day Business Design trainings lined up for Helsinki, Berlin and Munich later in the year. Early registrations are open now.
Your friends at Futurice
🦄
What will industrial sector companies face in the 2020s?
Drastic changes are shaking up the industrial sector and forcing companies out of their comfort zone. This isn't a storm they can just wait out – it will take guts and determination to come out on top. Our new point-of-view paper takes a look at recent developments and likely future scenarios that companies in the industrial sector should look out for, and how to play them for the best results.
Harvest the value of your ecosystem
Faster, stronger, louder: The buying criteria from the muscle car era have become less and less relevant, and for the majority of car buyers they are a relic of the past. It is obvious that we are experiencing a seismic shift in the market. What are the most impactful developments at the moment?Read the full interview with Yannick Engel, Innovation Director at Futurice, about how data can help secure profitable revenues.
Co-creating a visual brand identity
Halebop saw the potential in building their brand through the digital customer experience and moving away from traditional ways of working with visual design. Our Lean Brand Creation methodology enabled us to co-create a visual brand with them.
Two-day business design trainings in Helsinki, Berlin and Munich
As our Senior Business Designer Tuomas Silverang put it: “Some are great business strategists while others deeply understand customers and their motivations. Unfortunately, these two worlds are integrated much too rarely. So we created a training for achieving just that.”
Organized by Futurice, this Business Design Crash Course will help you navigate business problems with a designer’s creativity and and empathy.