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title: Design Breakfast from Futurice | December 2022
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Design Breakfast is your monthly newsletter packed with the most interesting articles picked by our Design Community 

| View in browser Good morning!   And happy December! You may already be reflecting on the year that is coming to an end and making grand plans for the next. That's why this month's Design Breakfast is about strategy, calculating the ROI of your design system, and planning better presentations Meet our curator of the month Daniel is so old that he can still remember the word multimedia. At some point the internet came along, and the enthusiasm for what you can do with it runs through Daniel's work; to this day. After all this time he still doesn't know which pigeonhole to put himself in as a designer. The same is true for his taste in music. It's all in the mix, as they say. Daniel's picks Good strategy, bad strategy   Whether you work as a consultant, have acquired a "seat at the table" as a designer, or are allowed to deal with where the journey is going in a business context: the word strategy is omnipresent. Often without analysis of the underlying problem, as a target picture without a way to get there. Or, dear heaven, artfully crafted from empty word shells.   In his now 11-year-old book, Richard P. Rumelt defines what a good strategy is based on and how it describes consistent steps to possible solutions. He also explains what makes a bad strategy (hence the title) and why there are so many examples out there. The whole thing is well written and backed up with case studies and anecdotes – a standard. Learn more   The ROI of a design system   The hype is over. Design systems are common practice and for the people working with them, the benefits are pretty clear. Beyond this bubble, the impact of a design system on the business side of things is often not clearly communicated. Yet there should be a way, as with any other investment in machines, processes, and labor, to calculate what return one hopes to get from that investment. This article by Maximilian Speicher and Guido Baena Wehrmann shows how to calculate the return on a design system over a few years. Take it with a grain of salt. The formula looks complex, the reality is certainly even more complex. Learn more   Rethinking presentations   We have all had to endure them so many times – and most likely made others suffer through them ourselves: bad presentations. Rishad Tobaccowala's reckoning with bad presentations is not new in terms of content, but contains an interesting approach to structuring presentations: use 9 fields like in Tic Tac Toe. The focus here is certainly on sales presentations, but the idea can be adapted.   According to Rishad "the best presentations are the ones where you write the deck but never present or share it." Having experienced one of his keynotes as part of training, I can say the man definitely knows how to tell a story without holding fast to a deck of slides. Learn more   Few facts about the curator   How did you end up becoming a designer? Just at the right time before I finished school, I realised that I enjoyed designing stuff for my band at the time all day when I wasn't making music. So I just stuck with it.   Something you feel very grateful for when looking back on your career. I am very grateful for teachers and colleagues who trusted me to investigate and solve a problem, and gave me a hint or a connection to helpful people when I was stuck. It's a simple, powerful thing, but not easy.   Biggest learning during your career To do what is attributed to Abraham Lincoln: If you don't seem to like a person, get to know them better. It's surprising, creates understanding in any case and makes things easier. Along the way one learns about one’s own prejudices. (And just because I am talking to you doesn't mean I didn't like you in the beginning.) Join us! Senior Service  Designer   Do you like to play a key role in helping the world's leading businesses develop compelling and well-thought-out design solutions? Here's your opportunity to raise the benchmark of the design practice.   Stockholm >> Lead / Senior UX/UI Designer   Do you share our excitement for innovative and beautifully crafted digital experiences that positively impact people’s lives and deliver real value?     Helsinki >> See all open positions globally >> Futurice Finland, Kansakoulukatu 3, 00100, Helsinki, Finland Unsubscribe Manage preferences |
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