Learn the fundamentals, tools and best practices of Business Design in an intensive two-day training with our seasoned experts.

Organized by Futurice, this training will introduce you to the tools and processes that form the foundation of Business Design – the very same we use with our clients every day.

During this intensive hands-on training, you will work as a business designer on an innovation team for a well-known company. Using our toolkit, you will flesh out the current state of the business, collaborate with your team on a possible future state and design the mechanics of the new business venture.


Our Business Design Playbook

Business Design is an approach to innovation that merges human-centered design with business strategy. It builds on the foundations of design thinking and focuses on creating viable solutions with a competitive edge.


What can you do after the training?

  • Connect the dots between business, design and technology
  • Evaluate business opportunities quickly with and without Excel
  • Rapidly outline a business case to test hypotheses and scenarios with
  • Create new business as you move forward with hands-on Business Design skills and mindset
  • Make better, faster decisions about which features, products and projects to kill 


Who is this training intended for?

We’ve designed the training primarily with designers, strategists, consultants, product managers, and innovation managers in mind. But the training will be useful to anyone who wants to up their game in building viable products and services.


The Curriculum

  1. Fundamentals of Business Design
  2. Sizing problems and opportunities
  3. Business model design
  4. Opportunity evaluation
  5. Unit economics and lean analytics
  6. Discovery and experimentation
  7. Innovation accounting
  8. Pitching for growth boards


Dates and prices for upcoming courses

March 30-31, 2020
Helsinki, Finland
EUR 1 400 + VAT 24 %

[ Postponed  due to Coronavirus precautions ]
June 3-4, 2020
Munich, Germany 
EUR 1 400 + VAT 24 %


October 7-8, 2020
Berlin, Germany 
EUR 1 400 + VAT 24 %


Meet your instructors 


Sebastian Krumhausen

Experienced in agile product and new business development, Sebastian is adept at defining digital strategies and delivering data-informed experiences that balance customer and business needs. He has founded his own AI startup and has served as Senior Strategy Manager in the Telco, Fintech and Hospitality industries.


tuomas-silverangTuomas Silverang
Tuomas is a product development all-rounder, who enjoys building bridges between business, technology and design. As comfortable with business modelling and product strategy as rapid prototyping and user testing. He’s worked with both established industry leaders and startups in Mobility, Energy and Health-tech.


Some additional information in one line

Frequently asked questions

What is your cancellation and refund policy?

We are currently only taking non-binding, tentative sign-ups for training sessions that will take place in 2020. You will be contacted with more information about the exact time and place of the course once we have ironed out the details. Please select which location you are interested in during signup.

Which languages will you teach in?

We teach in English.

What kind of verification will you provide after I have successfully completed the training?

At the end of the course, we will provide a certificate of completion confirming your passing status with accomplished learning goals. Additionally, you will receive a LinkedIn certificate.


Sign up for Business Design Training